Advanced Branding

Prestige identity and tips

Branding on Vitrin is not just about a logo. It's the art of creating total immersion for your clients. Here's how to harness the full potential of your visual identity.

Strategic Color Palette

Don't just settle for your favorite color. Think about the user experience.

• Primary Color: Used for strong actions ("Request a quote" buttons, links). It must have enough contrast.
• Banner Color: On the PRO, you can decouple your top bar color from your primary color. Use it to create an elegant frame that enhances your logo.
• Tip: If your brand is luxurious, favor deep tones (Black, Midnight Blue, Burgundy) or very light pastels with dark fonts.

The Power of Typography PRO

The font is the "voice" of your brand.

• Headings (Serif): Serif fonts (like Playfair Display) evoke elegance, tradition, and luxury.
• Body text (Sans-Serif): Sans-serif fonts (like Inter) guarantee perfect readability on mobile.
• Tip: Don't mix too many styles. One strong font for headings and one simple font for text is enough to create a professional look.

Logo and Header Optimization

Your logo is the first element seen by your clients.

• Format: Always use a high-quality SVG or transparent PNG format. Avoid logos with a white background that breaks the harmony of your banner.
• Framing: Use the integrated cropping tool so your logo breathes without being too small.

🌄 4. Mood banner

Above your products, you can place a full-width mood photo carrying your brand name and a tagline. It's the first thing a visitor sees: a workshop, a material, a scene — not a grid of prices.

• Photo: favour a wide image that stays quiet in the centre, where your brand name sits.
• Tagline: one line, not a paragraph ("Handcrafted since 1987").
• It applies immediately, without waiting for a publish — unlike the rest of the composition.

You set it here, in Appearance, or straight from the composer: it's the same setting in both places.

Compose your catalog →

Brand Scanner: Your Time-Saving Ally

If you already have a website, don't start from scratch. Use the Brand Scanner to extract your identity in one click.

Expert Tips for a "Wow" Look

• Total Consistency: Ensure your product photos (enhanced by the AI Studio) use tones that match your overall color palette.

• Sense of Detail: Your notification emails and invoices (PRO) automatically pick up your branding. This continuity is what reinforces your clients' trust.

• Less is More: In luxury, empty space is a sign of prestige. Don't overload your descriptions; let your visuals speak.

• Beyond colours: a strong identity isn't only a matter of settings. The order in which your page unfolds counts just as much — see Compose your catalog.